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When you decide to hire a Programmatic Advertising freelancer through platforms like Paperub, it's essential to focus on key skills that ensure a successful partnership. First, look for a strong understanding of ad tech and platforms such as Google DV360 or The Trade Desk. Proficiency in data analysis, A/B testing, and campaign optimization is crucial. They should also be able to develop audience targeting strategies and have expertise in programmatic buying. Strong communication skills are essential for transparent reporting and collaboration. By hiring a skilled freelancer, you can enhance your ad campaigns and achieve better ROI.